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RESEARCH / 13 NOVEMBER 2026 / FINAL BETA RESULTS

THE PRODUCTIVITY
INDEX, DECODED.

The beta is complete. Our first Productivity Index study involved 15 real estate sales consultants at an unnamed client. Over a full year with the beta, the team's average daily index score increased more than tenfold compared with the previous year.

The report covers the final beta results, the earlier one-month pilot and what these measurements can, and cannot, tell us.

DAILY AVERAGE PRODUCTIVITY INDEX
PREVIOUS YEAR3.43
YEAR WITH THE BETA36.25
+956.09% Year-over-year increase in the daily average score
15 SALES CONSULTANTSONE CLIENT / REAL ESTATEYEAR-OVER-YEAR COMPARISON

01 / THE RESULT

Progress, measured.

The Productivity Index assigns weighted points to five categories of daily sales activity, speed to lead, calls connected, meetings booked, meetings conducted and data quality. The same team's previous year provides the comparison.

BEFORE7.31
WITH BETA28.37
CHANGE+288.23%

On a monthly basis, consultants scored nearly four times as many index points after the dashboard launched.

BEFORE
WITH BETA

Each square represents one index point. A lighter square represents a partial point.

02 / DEVELOPMENT

From pilot to production.

01 / ONE-MONTH PILOT

Early signal

In the August to September 2025 pilot, the team's average PI rose from 16.87 to 30.94, an 83.4% increase in one month.

02 / FULL-YEAR BETA

Longer observation

Compared with the previous year, the monthly average PI increased from 7.31 to 28.37, while the daily average increased from 3.43 to 36.25.

03 / ADVANCED PRODUCTION

The next stage

The beta has informed the next stage of Apex development. The wider Intelligent Revenue Platform is now in advanced production.

03 / INITIAL PILOT

The first five signals.

All five categories recorded higher activity in the one-month pilot. The strongest percentage increase was in meetings conducted.

AUGUST 2025SEPTEMBER 2025
AVERAGE PI / AUGUST16.87
AVERAGE PI / SEPTEMBER30.94
CHANGE+83.4%

04 / METHODOLOGY

What the numbers actually say.

These are observed beta results, not a controlled clinical-style test. The distinction matters when interpreting what changed.

01

Whole-year comparison

The study compares the team's previous full year with the beta year. Lead volume, team composition or other changes could also have influenced the improvement.

02

One team, one sector

The beta involved 15 consultants from one real estate client. Larger groups and different sales environments will be needed to assess generalizability.

03

Different reporting scales

The original pilot and full-year beta report different averaging periods. The meaningful comparison is within each stage, not between raw scores across stages.

04

Measurement shapes behavior

Knowing activity is visible and scored may itself affect behavior. The results measure the combined experience of the beta rather than isolating one cause.

THE NEXT QUESTION

WHAT'S YOUR COMPANY'S
PRODUCTIVITY INDEX?

When teams can see the work that drives outcomes, managers can make better decisions about where coaching and attention matter most.

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